Big brand platforms, campaigns and launches that go beyond just broadcast comms is what I’ve enjoyed creating for clients like Toyota, Sony, Heineken, Chivas Regal, Volkswagen, Strongbow, O2, EA Games, Mercedes-Benz and GSK - picking up awards at Cannes, D&AD, the Webby’s and Creative Circle.
Producing work that scares producers but is strategically sound so that it seeps into or builds from culture is what I find fascinating every day.
Having joined The & Partnership to work solely on Toyota at a European level, I now lead all global Mars work across confectionary (and increasingly food & pet care too) since we won the business in August 2020.
In that time we’ve developed smarter animation techniques to make the M&M’S characters socially relevant and reactive, established other best in class creative offices around the world and helped find fresh ways to give FMCG’s like theirs more cultural fame and/or meaningful relevance.
Last year I was also heavily involved in global pitches for Audible (Won), Mars Food (pending) and CocaCola for WPP (Won).
Awards //
CANNES LION 2025 (BRONZE) - SNICKERS AI JOSÉ MOURINHO
CANNES LION 2025 (SHORTLIST) - M&M’S X RING DOORBELL
CANNES LION 2010 (SHORTLIST) - COI REAL KIDS
CANNES LION 2009 (BRONZE X2) - TRUTHABOUTSMART.CO.UK
CANNES LION 2007 (SHORTLIST x2) - MERCEDES-BENZ GL CLASS
D&AD 2007 (YELLOW PENCIL) - MERCEDES-BENZ GL CLASS
2x CLIO GRAND PRIX 2024 - SNICKERS AI JOSÉ MOURINHO
3x CLIO GOLD 2024 - SNICKERS AI JOSE MOURINHO
CREATIVE CIRCLE 2025 (GOLD, SILVER, BRONZE) - SNICKERS AI JOSÉ MOURINHOCREATIVE CIRCLE 2014 (BRONZE) - TRUTHABOUTSMART.CO.UK
CREATIVE CIRCLE 2014 (SHORTLIST) - ORIGINAL SOURCE
ONE SHOW 2025 - SNICKERS AI JOSÉ MOURINHO
THE DRUM AWARDS 2025 (GOLD) - SNICKERS AI JOSÉ MOURINHO
CAMPAIGN BIG AWARD 2010 - COI REAL KIDS
CAMPAIGN BIG AWARD 2008 - TRUTHABOUTSMART.CO.UK
WEBBY AWARD WINNER (JUDGES CHOICE) - TRUTHABOUTSMART.CO.UK
YOUNG GUNS 2008 (SILVER) - TRUTHABOUTSMART.CO.UK
EUROBEST GOLD AWARD - TRUTHABOUTSMART.CO.UK
LONDON INTERNATIONAL AWARDS 2008 - TRUTHABOUTSMART.CO.UK
FWA (SITE OF THE DAY) 4TH OCT 2008 - TRUTHABOUTSMART.CO.UK
FWA (SITE OF THE DAY) 19TH DEC 2006 - MERCEDES-BENZ R CLASS WEBSITE