To remind football fans to grab a Snickers if they want to avoid making embarrassing hungry mistakes, we enlisted the help of one of football’s most iconic coaches to speak to them personally on our behalf; José Mourinho.
We created the first authorised celebrity deep fake of José and trained it to look, sound and even think like him. Then we allowed fans to chat with it in real time over WhatsApp and tell it about a friend’s recent blunder.
Moments later they received a completely bespoke video of José calling out the mistaken friend by name and imparting his ‘Special One-to-one’ advice or ridiculing them for what they’d done suggesting, “May you just need a Snickers.”
Videos could be easily then forwarded on to various Whatsapp groups and Snickers followed up by sending a discount code for fans to ‘sort out’ their mistaken mate.
After winning 2 Clio Grand Prix’s and 3 Golds, I chatted with them about how we made it.
